The online market for gambling is experiencing a rapid increase in the number of people it attracts on a regular basis. With people thronging online casinos and betting platforms, it can be said that the online market for gambling is well and truly on its way to glory. The rising trend has opened the doors towards a whole new form of entertainment for the masses. The heightened interest in the market has been triggered through a variety of factors. The factors are expected to influence future growth as well, since the annual rise for the online gambling market is expected to be at a CAGR of 9 percent for the coming year.
The factors that have all contributed in their own way to make online gambling a popular trend are:
Changing Gambling Habits within Consumers
Ever since the incipient of online gambling, the only thing going against it was the inability of consumers to grasp the concept of gambling online. The consumer habits are now taking a turn for the better, as they slowly and gradually come to terms with the fun behind online gambling. The users on the internet are on a constant growth, which makes one wonder about the exciting times ahead for online gambling.
Increasing Use of Smart Phones by Millennials
It can be said, without a doubt, that millennials are the most avid visitors on online gambling platforms. Thus, the increasing use of smart phones by them has initiated the doors to a wonderful gambling experience on the go. Most online gambling platforms provide access to smart phones, which lets user enjoy exemplary accessibility. The ease of access makes online gambling an even hotter favourite amongst millennials.
Growing Number of Women Gamblers
By the end of 2016, women gamblers online were a record 40 percent in the USA, and 49 percent in the UK. The rise in the number of women gamblers has increased the consumer base that online casinos were catering to. The rising interest being shown by women is an indication of the bright future that online gambling has in the future.
Increase in the Use of International Debit and Credit Cards
Unlike online casinos, land based casinos promote tourism, which is the prime reason why they are allowed to operate in many countries. On the contrary, online casinos suffer the brunt of the strict policies within a country, and are often banned. The ban does not stop the users from accessing their favourite portals, as international debit and credit cards have made transactions from all across the world, extremely easy and feasible.
Successful Marketing Strategies
Online gambling platforms have started marketing themselves successfully and have made a name for themselves amongst avid users. The exemplary marketing strategies have meant that users now have a fair idea of the best platforms online.
Betfair is a rapidly growing online betting and gambling platform. All information about the exemplary online platform can be gathered by visiting https://betenemy.com/en/betfair/. Bet fair can be easily accessed by users within Europe, including UK.